Electoral Politics
Héctor Olivas
Deliverable
Political narrative strategy, digital positioning and electoral brand building
Impact
+80% internal vote-intention positioning during the pre-campaign window
01Challenge
Differentiate and position a pre-candidate against traditional leaderships, in a short window, inside a fiercely competitive internal race.
02Strategy
A personal cause narrative, clear electoral proposal pillars, message architecture by militancy profile, and accelerated multimedia rollout.
03Result
A unified pre-campaign message, high organic engagement, and a public perception of renewal. Winning the national representation of LATAM's biggest youth democratic network.
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