Electoral Politics / Government
Governor Maru Campos

Deliverable
Digital political communication strategy + social media campaign + executive brand positioning
Impact
+65% organic reach and engagement across her digital territory
01Challenge
Consolidate institutional leadership while keeping a direct, human connection with citizens in saturated digital ecosystems.
02Strategy
A high-impact content war room, key messages adapted to micro-segments, and continuous digital perception monitoring.
03Result
A solidly positioned executive brand leading the regional public conversation. And winning the election.


