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Electoral Politics / Government

Governor Maru Campos

Governor Maru Campos, case media

Deliverable

Digital political communication strategy + social media campaign + executive brand positioning

Impact

+65% organic reach and engagement across her digital territory

01Challenge

Consolidate institutional leadership while keeping a direct, human connection with citizens in saturated digital ecosystems.

02Strategy

A high-impact content war room, key messages adapted to micro-segments, and continuous digital perception monitoring.

03Result

A solidly positioned executive brand leading the regional public conversation. And winning the election.

Governor Maru Campos, campaign material
Governor Maru Campos, campaign material
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