Public Institution / Government

JMAS Juárez

Deliverable

Civic institutional communication campaign + public legitimacy strategy

+40% perceived transparency and water-conservation awareness

Transform the public perception of a technical utility into a close, transparent, socially responsible institution.

A centralized CRM infrastructure enabling targeted messaging and precise, street-by-street identification for canvassing operations.

A markedly improved institutional reputation and stronger citizen response to conservation programs.

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