Government / Legislative Communication
Marisela Terrazas: 2023 Legislative Report
Deliverable
Transmedia accountability strategy + territorial digital campaign
Impact
+150% citizen conversation volume, with direct penetration in key districts
01Challenge
Break the traditional, forgettable format of government reports so real legislative wins resonate with real citizens.
02Strategy
An interactive accountability platform wrapped in a video narrative built on social-impact stories, with full out-of-home media coverage.
03Result
Record district coverage, increased voter turnout, and an unprecedented volume of citizen approval. Awareness of her political profile expanded from district to city.
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