NGO / Civil Society / Fundraising

Pasos por la Vida

Deliverable

Fundraising strategy, digital acquisition funnel and civic mobilization campaign

+200% recurring donors and a professionalized fundraising funnel

Move from sporadic in-person events to a predictable, scalable, sustainable base of committed digital donors.

A recurring micro-donation funnel, simplified checkout, automated gratitude and impact emails, and paid media aimed at affinity audiences.

An active donor base that gave the organization the financial sustainability to expand its civic work.

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