Outloud
All work

Digital Civic Project / Faith & Values / Fundraising

Santo del Día

Santo del Día, case media

Deliverable

Digital communication strategy, social media content campaign and fundraising funnel

Impact

+350% daily active audience, converting a daily podcast audience into sustaining donors

01Challenge

Turn high organic traffic into economic sustainability without sacrificing the soul of the project.

02Strategy

Redesigned content architecture, calls to action woven into the reading flow, and monthly recurring giving.

03Result

A self-sustaining digital ecosystem with massive retention gains and steady monthly donations.

Santo del Día, campaign material
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